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You're invited to the Founder Athlete Beta
Summer 2026 × BFN
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Founder Athlete Beta · Summer 2026

We train founders like pro athletes.

Building a company is a high-performance sport. Founder Athlete makes high performance sustainable, measurable, and trainable.

Powered by the Foundlete Method™, our AI-native performance system.
Free for BFN Founders All 3 Cohorts Limited Spots
Measurable
Your Foundlete Score™, built from your physical, mental, and executive capacity.
Trainable
The full method runs as a loop: audit, to score and DNA, to a training plan that adapts as you progress.
Sustainable
Rise to every founder demand and keep levelling up, while we catch burnout before it starts.

What this is.

Founder Athlete is a performance system for founders. A program that optimizes every area of how you perform, your body, your mind, and how you execute, so you stay fit to build and built to win. We measure where you are, build your training plan, then track and recalibrate as you go.

Who
BFN founders, all 3 cohorts
What
A performance score, training plan, and weekly support
When
July to August 2026
Cost
Free
Performance Audit Foundlete Score™ Training Plan App + 1:1 Closing Audit

You manage every metric except your own.

Building a company is relentless. Long days, real pressure, decisions that cannot wait, all of it riding on you, usually on bad sleep and no recovery. That load never shows up on a dashboard, so it goes unwatched, quietly wearing you down until you become the thing slowing the company down.

The cost of not doing this

×

Decision quality quietly drops, and you don't see it happen.

×

Sleep, recovery, and focus erode under the load.

×

You become the bottleneck in your own company.

The return on doing it

Capacity raised, and held through the demands of scaling.

Sharper focus and follow-through that finishes what you start.

A measured before and after you can point to.

What we're optimizing for.

One thing: your Execution Capacity. Your ability to do high-quality work and make sound decisions, consistently, without breaking down. It is built from three trainable systems.

Physical Fitness

The body's capacity to support performance.

SleepRecoveryExerciseActivityFuel

Mental Fitness

The mind's capacity to direct that energy.

Stress resilienceFocusEmotional regulationGritDiscipline

Executive Functions

The brain's control system for behaviour.

InhibitionWorking memoryCognitive flexibilityAttention
Physical · Mental · Executive Your Execution Capacity Shaped by your Founder Season

One connected system.

Everything runs on the Foundlete Method™, our AI-native performance system. Each piece feeds the next. Nothing is filler.

01

Performance Audit

A diagnostic call with Rey Lambie. We read your physical fitness, mental fitness, and executive functions.

produces
02

Foundlete Score™

One clear number for how you're performing, and the area holding you back most.

03

Founder DNA™

Your unique profile of how you're built and how you're wired.

04

Current State Report

A full read of where you are right now, with the patterns and signals to act on.

builds
05

Training Plan

A custom weekly training plan with adaptive protocols, built around your gap and how you actually work. Never a generic template.

delivered through
06

The App

More than tracking. Adjust your training plan, log your practice, and sync your wearables so it runs on your real data. Web and mobile.

07

1:1 With Rey

Book a 30-minute session, up to once a week, whenever you need to recalibrate.

It all starts with your score.

Your physical fitness, mental fitness, and executive functions combine into one number: your Execution Capacity. We measure it now, train it, then measure it again. The change between the two is the product.

75
Foundlete Score™
/ 100 · sample report
Elite
Physical Fitness
84
Mental Fitness
64
Executive Functions
76
RookieAmateurProElite
Each domain · nowtarget
Physical
+6
Mental
+12
Executive
+7
StagePro
StrongestPhysical · 84
Focus areaMental · 64
Load SustainabilitySustainable

Sample report shown. Your real score, focus area, and training plan targets unlock at your Performance Audit.

Built around your life, not on top of it.

Your training plan flexes to your founder season, the stage and pressure you are in, and the load you are carrying. When the week spikes, it adapts. It is designed to fit into your day, not become another job.

Adapts to your season

It shifts with your stage and what you are under, whether you are fundraising, chasing product-market fit, or scaling a team.

Tuned to your load

When the week gets heavy, it dials in on what matters most and protects your recovery instead of piling on.

Light by design

Minutes a day and a 3-minute weekly check-in. It runs on the data you already generate.

Bonus

Plugs into your wearables

The mobile app integrates with your wearables, from Whoop to Fitbit, Garmin, or an OURA ring, so you can put the insights from your own body to work on your founder journey.

The ask Minutes a day. Capacity that compounds.

We ran it last year. It worked.

This is the returning beta, not a first try. The 2026 program builds on what we proved with BFN founders in 2025.

2025 Pilot · First 6 Weeks

The Results

Twelve BFN founders ran the system. Here is what moved in the first six weeks.

+50%
Focus & Clarity
+67%
Sleep Quality
+31%
Execution Output
+25%
Physical Activity
If you cannot show up in your business, then you're actually undermining your business. Rey helped me get back to being that person who could show up and execute at the level my ambitions demanded.
TM Tanika McLeod
Tanika McLeod
Founder, OneCliq (acquired by Dig Insights)
BFN Advisor · Former BFN Founder

How the summer runs.

A rolling schedule. Your start date is tied to your audit, so book early to get the most time with your training plan.

Week of June 16
Claim Your Spot

Sign up and complete your Founder DNA™ profile. About 15 minutes. Required before your audit can be booked.

June 29 to July 17
Your Performance Audit

A 45 to 60 minute call with Rey Lambie. Book early. Founders who audit in week one get the most time with their training plan.

After Your Audit
Plan Delivered. App Live.

Your Foundlete Score™ goes live, your training plan is ready, and app access activates through to the end of August.

August 17 to September 4
Closing Audit

A second audit. Your closing score sits next to your opening score, so you see exactly what changed and where to go next.

What we ask of youShow up to your two audits, engage with your training plan each week, and complete a 3-minute weekly check-in.

Everything you walk away with.

The full system, plus the perks of being in the BFN beta.

Completely free, fully covered by the BFN partnership
An opening and closing Foundlete Score™, and the proof of what moved
Your Founder DNA™ profile and a custom training plan
First access to the web and mobile app as features roll out
1:1 time with Rey Lambie throughout the program
A featured spot in the program report and founder interview series
Your Spot Is Waiting

Book Your Performance Audit.

Claim Your Spot
Free for BFN founders. Sign up now, audit booking opens June 29.
Questions? The FA team is here.
team@founderathlete.co
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